About me

Hi! I’m Esteban, a Marketer and Digital Strategist with over 20 years of experience in startups and exciting projects, always driven by my core values.

My background is in Clinical Psychology, and I also run ClinicaPsicologica.uy in the evenings. By day, I navigate the digital world, where I’ve worn many hats—Senior Linux SysAdmin, Blue Team Manager, Technical Director, and CTO. However, marketing has always been where I truly thrive.

For the past decade, I’ve been leading marketing efforts as Marketing Project Manager, Head of Marketing, and SEO/CRO Manager, crafting content strategies powered by SEO and mastering conversion rate optimization for SaaS, all while passionately solving complex problems and developing impactful marketing and cybersecurity solutions.

I’m all about collaborating on exciting projects and making things happen. Explore my Services to see how we can work together.