Services

I offer SEO, content strategy, CRO services, and advisory support, as long as they don’t create a conflict of interest with my current employer (Recorded Future).

Life & Career Alignment Mentoring

With my background as a clinical psychologist and 20+ years in marketing and tech, I guide you through 4-6 personalized sessions to help you discover your passions and align them with your career goals. Using insights into the human mind and industry experience, I’ll help you find clarity—whether you’re exploring new directions, changing industries, or determining what you truly want in life.

This includes:

• Discovering Your Passions: Identifying what excites and motivates you.
• Career Transitions: Guiding you through switching industries or roles.
• Life and Career Alignment: Ensuring your career fits your personal values and aspirations.
• Exploring New Opportunities: Finding career paths that resonate with your passions.
• Work-Life Balance: Helping you find a healthy balance between your career and personal life.
• Strategic Planning: Crafting a clear roadmap for your next career move.
• Ongoing Support: Mentorship throughout the process to keep you on track.

Through structured sessions, I’ll help you make confident, informed decisions about your future while achieving a sustainable balance between work and life.

SEO Strategy & Consulting

With over two decades of experience, I provide comprehensive SEO, Content and CRO services that cover everything from strategy development to hands-on implementation. Whether you need someone to guide your overall SEO direction or to get into the nitty-gritty details, I’m here to help your business grow online.

• SEO Audits: Deep analysis of your site’s SEO health.
• Keyword Research: Finding the right keywords to drive targeted traffic.
• On-Page Optimization: Enhancing your site’s content and structure for better rankings.
• Technical SEO: Addressing behind-the-scenes elements to improve performance.
• Strategic Planning: Developing a customized SEO strategy that fits your business.
• Competitive Analysis: Identifying opportunities to outperform your competitors.
• Link Building: Strengthening your site’s authority through high-quality backlinks.
• Local SEO: Optimizing your presence for local searches.
• Ongoing Support & Monitoring: Regular check-ins and adjustments to keep you ahead.

Website Content Strategy

I craft content strategies that align with your brand and engage your audience. Whether you’re creating new content or optimizing existing materials, I ensure your message resonates and converts. I also specialize in creating a variety of marketing assets to support your business goals, including blog posts, technical writing, white papers, one-pagers, and ebooks.

• Content Audits: Identifying gaps and opportunities.
• Topic Clusters: Organizing content for better SEO.
• Content Creation: Writing and optimizing for engagement.
• UX Design: Ensuring content is user-friendly.
• Performance Tracking: Analyzing content effectiveness.

Conversion Rate Optimization (CRO)

I specialize in increasing your website’s conversion rates through data-driven insights and testing. My CRO services focus on turning visitors into customers by optimizing every aspect of their journey.

• Conversion Audits: Identifying barriers to conversion.
• A/B Testing: Finding the most effective design and content.
• Landing Page Optimization: Enhancing engagement and conversion.
• User Behavior Analysis: Understanding how visitors interact with your site.
• Data-Driven Insights: Continuous improvements based on metrics.

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